Meta ads on NetaTirgus: preparing your campaign
Store-only or shared ads, product selection, spending limits and approval. A practical guide before advertising on Facebook, Instagram and Threads.
Start with products you can sell
Choose available products with clear photos, current prices and accurate stock. Start with a coherent selection so buyers can understand the offer. Advertising cannot fix an incomplete product description or unclear delivery arrangements.
Meta ads require an active Store subscription. If it ends, campaigns stop and drafts remain available. Renewing does not automatically restart ads. Unavailable products are marked in the form; fix the issue shown or remove them from your selection.
A Store-only ad or a group ad?
A Store-only ad includes only your selected products. You choose the ad text, description, daily price and dates. The form shows the maximum price for the whole campaign. Your Store pays from its own wallet.
A group ad brings together several subscribed Stores. The group shares ad text, description and audience settings; you select your products and approve a fixed daily price per product. Your Store and all your products will not necessarily appear in every impression.
Choose a group using its offer and price per product. Saving a draft does not start an ad. Shared advertising starts after you approve, provided the products are eligible and your wallet has sufficient funds. Choose a start and end date. Products are advertised only within that period and can be removed earlier. Participation ends after the end date or when you stop advertising.
How advertising service pricing works
Choose a daily price from €1 to €20 and dates for a Store-only ad. For example, €5 per day across seven calendar days gives a €35 campaign maximum. Both the start and end day count. This is the advertising service price, not actual Meta spending. The campaign does not renew automatically.
The Store-only daily price includes a 15% NetaTirgus service fee. The remaining 85% is allocated to the Meta budget. For example, a €5 daily price includes a €0.75 NetaTirgus fee and a €4.25 Meta daily budget. The service fee is rounded to the nearest cent. It is included in your chosen daily price, not added on top.
For shared ads, multiply the group price per product by your selected product count. For example, €0.20 per product per day for three products costs €0.60 per day. This price does not depend on other Stores’ product counts or actual Meta spending. The Store-only 15% split does not apply to group pricing. Neither ad type guarantees orders.
Saving, adding funds and submitting are different actions
Save draft keeps your work without publishing an ad or reserving money. You can save an unfinished draft. Saving a shared draft can reserve places for your selected products in the group.
Adding funds only increases your wallet balance. Your draft is saved before checkout; after returning, you still need to review and approve the ad. Adding funds does not start advertising.
Submitting holds the full period budget in your wallet. If funds are missing, pay the shortfall and confirm the campaign after returning. The full daily price is deducted from the hold on activation and once per Latvia calendar day while enabled, including partial days. Unused funds return to your wallet when the ad stops or ends. Actual Meta spending does not change your daily price: NetaTirgus covers overspend, while lower spending does not reduce the fixed fee.
Dates and the preview
The period includes both the start and end day in Latvia time. The start date is preferred, not guaranteed: the ad needs review before delivery. A later start may mean fewer delivery days; we do not extend the end date without your approval.
Use the preview to check text, photos, prices and language. It is illustrative; Facebook, Instagram and Threads may use a different layout or show different products. The advertiser profile must also be confirmed before publishing.
Clicking an advertised product opens its Listing on NetaTirgus. Describe a specific feature or use that buyers will also find on the product page. Avoid promises you cannot fulfil.
Judge results by orders and profit
Compare ad spending, paid orders and seller proceeds over the same period in the campaign overview. Reports can arrive later; missing data is not necessarily zero. Visits are not purchases, and advertising does not guarantee sales.
Seller proceeds are not profit. Before another campaign, account for materials, your work, packaging, delivery, fees and advertising. Base spending changes on observed results rather than visits alone.